If you're a professional digital marketer, you already know that video is becoming increasingly crucial when it comes to content. Consumers adore video, whether it's on YouTube, Instagram, or Facebook. And not only on social media, when the term "video" appears in the subject line, but emails are also opened 7 percent more.
You're significantly behind the curve if you're not making video content. Still, have any doubts? Take a look at the following video statistics:
The truth is that the most crucial portion of the video production process occurs before the camera rolls. Corporate Video Production is neither simple nor inexpensive. Many businesses decide to incorporate video into their marketing plan without first determining how much it would cost or understanding the process — particularly known as pre-production.
When it comes to creating live-action videos, one factor that is often forgotten is the importance of selecting filming locations. While you may have a lot of crazy and unique filming attractions in mind, bringing them to life can be a huge challenge. Practically, when you consider permits, fees, and coordination, it can be difficult to find locations that fit your budget.
Many marketers and production managers, fortunately, have already gone through the phases and learned from their failures. At ShootAtSight, we shoot a lot of videos. One of the most crucial considerations is where and when we will be shooting. Today we’d like to share some of our secret recipes. Keep reading!
Before you can choose an appropriate site, you must first understand location scouting and what the script requires. When you embrace visual composition as a screenwriter, it's as if you're picking up a paintbrush and dusting tones into a canvas.
Locations are nothing more than raw ingredients. Select a shooting site that corresponds to your story's setting. The first guideline of location scouting is to be creative. When looking for filming locations, you'll certainly come across a wide range of options: warehouses, private rooms, and event facilities for hire. Above all, remember that you have a narrative to tell.
While you might be tempted to begin location searching before you have a screenplay, you should hold off. You don't want to get on-site only to discover that the key window shot isn't possible because there isn't one.
One of the most critical aspects of making a video look professional is lighting. Make sure your scenario is well-lit and doesn't give off any negative vibes. You don't want dramatic, contrasty lighting if your video is supposed to be cheerful and pleasant. Consider how much natural lighting your location has and how much light you'll need to bring in. Make use of practical lighting sources such as desk lamps or windows, and strategically situate your performers. You should avoid shooting directly into a window since it will shadow your actor and overexpose your background.
Color temperature is also something to bear in mind. You can utilize this to your advantage to generate contrast, but it can also ruin your shot if not handled properly. Daylight is usually around 5500K, which has a blue color than the 3200K light bulbs present in most houses. If you're a beginner, the easiest thing to do is keep everything daylight balanced so you don't have to worry about color temperature variations.
One of the most important aspects of any shoot is power. There is a lot of equipment that requires the correct amount of power, and you definitely don't want to lose power while filming the perfect scenario! Multiple camera batteries are always a smart idea because some indoor situations can pose power issues. However, if you're exploring a new place, you'll need to consider your power alternatives.
Clean, high-quality sound is essential for creating a video that stands out. Traffic noise, white noise from running water, and echoes of speech and movements can all interfere with high-quality audio. Listen to your camera's microphone pickup through headphones to see if any of these situations exist. At the site, test your wireless mike as well, listening for any form of interference.
Make sure you have enough room to set up all of your production equipment and capture the shots you want. A compact building may appear to be the ideal site scout for a shot until you find you don't have enough place to set up your equipment. In a large facility like a cathedral or an auditorium, you may have lots of room, yet you may not be able to move around freely.
With the support of your Film Production Team, make sure to obtain permits and other legal approvals to shoot at specific places. Do a legal reality check. When renting a place or venue for filming, be aware of the permissions required and any current restrictions. It's safer to obtain authorization ahead of time than to have a shoot interrupted by the authorities.
This important site scouting gear should be considered when seeking the perfect filming location for your photography, feature film, or music video production:
When is the best time to begin? It's critical to look for filming locations because they can seem significantly different during the day vs. the night, or on a workday vs. a weekend. It's a good idea to double-check your location.
Scouting on the day of the week and time of day you'll be shooting: these variables can cause quite substantial differences in the viability of a place. Automobile traffic and noise, visitors to recreation and entertainment venues, and tourists to scenic or historic regions (to mention a few examples) all arrive in waves that differ substantially depending on the week, time of the day, or season.
So, you're not carrying thousands of dollars in equipment for miles, scout every venue for accessible and convenient parking. Once you've figured out where to park, make sure you shoot as much as you can. Do it if you can get numerous shots in a single place. It will save you money and provide you with additional filming alternatives.
It almost goes without saying, but scouting a venue ahead of time is essential. Take images of your area using your phone when site scouting so you may share them with your producers, lighting director, sound recordist, set designer, and anybody else who will be a leader on set.
Take a director's viewfinder with you to see how your location appears at different focal lengths. This is quite important. Because eyes can be deceiving, you can have a better idea of what the place will seem like after you get your camera on location by getting an affordable director's viewfinder.
With video becoming a more popular type of marketing, you'll have even more opportunities to get creative with your video content. However, you must first have a plan in place before you can offer a creative end product. These aforementioned steps will assist you in achieving your goal.
Consider hiring a Video Production Company like Shoot At Sight to handle all of your production needs if you're ready to get started. We can handle the entire process for you, so you don't have to worry about things like equipment, performers, or venues. From locations in the Desert to Beaches to Resorts, Highways, Parks, Hotels, Restaurants, Villas, Streets; we can arrange every location with a smooth process. Did we mention Aerial Filming? We've got the best Drone crew capable of filming on any sky in UAE. Our smooth filming permit got you covered by obtaining permits from MOD, GCAA, DFTC, and NMC.
Have any tips for finding a great location? Share in the comments below.
Aug 03, 2021 by Shoot At Sight 710 Views