5 Key Elements of Making a Social Media Video

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5 Key Elements of Making a Social Media Video

5 Key Elements of Making a Social Media Video

When it comes to generating social media impressions, engagement, and traffic, there's no doubt that video content is the way to go. For years, marketers have preached its increasing importance, and data back up their claims. 

  • Online Social Media Videos will account for more than 82 percent of all consumer internet traffic by 2022, up from 15% in 2017.
  • Customers think video helps them make buying decisions 90% of the time, and seeing a video makes them more likely to buy 64% of the time.
  • Including a video in an email marketing campaign can increase click-through rates by 200-300%.
  • Links and text are shared 1,200 percent less than video.
  • A video on a website or post maintains the viewer's attention for seven times longer than a page or post without video.
  • YouTube, a video-streaming website, is the second most used search engine on the planet.

In the past few years, the number of daily generated videos on Instagram has increased fourfold, while Facebook users watch more than 8 million videos every day. It's no surprise that 88 percent of internet marketers invest in video content when figures like these are visible. On social media, videos are becoming increasingly popular, allowing businesses a new way to exhibit themselves and persuade people that their product is the best option for them.

The competition is fierce, and if you don't want to fall behind, you must improve your video game. Here are five crucial elements to consider when producing a video for social media.

Set a Clear Goal 

To begin making videos, you must first define certain goals. What are your objectives for your videos? When do you want to employ video in the client journey? If you're just getting started with your video marketing plan, it's a good idea to set a few targets so you don't feel overwhelmed. 

Increase brand awareness or present products in a more detailed and convincing manner could be one of your video marketing goals. Here are some examples of video marketing objectives:

  • Build Brand Awareness
  • Increase Purchase Intent
  • Increase Customer Loyalty and Trust 
  • Boost Website Traffic 
  • Improve Reach 

Samsonite, for example, produces social media-specific videos. The format makes it easier to present a brand and its products in greater depth so that users may better relate to them and be persuaded. This gives consumers a far more accurate picture, which helps to increase brand awareness and customer loyalty.

Strategize Your Content Platform Wise

You may now share videos on practically any social network, including YouTube, TikTok, Instagram, and Facebook. Choosing where to share your material is the second stage in making successful social media content. You should accomplish it by selecting a platform through which you may reach your target audience. 

Make sure your videos are tailored to that network, just like you would for any other. Users of various ages, genders, regions, and financial levels may be attracted to different platforms. Pinterest, for example, is popular among 25–44-year-old, whereas Snapchat is popular among teenagers and young adults. Before pressing the record button, ask yourself the following questions:

  • Who are you notifying? 
  • Who is your desired target market?
  • Which platform will you use to reach out to your target audience?
  • What are you hoping to achieve by approaching them? 
  • When they watch the video, what do you want them to think or feel?

LinkedIn may be the best medium for objectively informing users about your organization. If you merely want your viewers to enjoy, YouTube or TikTok might be a better option.

Choose a Video Type

There are various types of videos. By type, we don't imply the video's format, but rather the reason for which you want to use it. Social media videos can be used to complement your entire content strategy in a variety of ways. Consider which type of video will work best for your company. Your videos don't have to be identical, but they should all promote your objectives. 

The truth is that video marketing isn't nearly as difficult as it appears. It's simply a matter of getting to know what types of video content people enjoy watching and then producing more of that. Here are a few examples of popular types of video content that people actually watch.

  • Vlog
  • Behind-the-Scenes/Company Culture
  • Interview/Q&A
  • Webinar
  • Event
  • Presentation
  • Tutorial/How-To
  • Product Review
  • Testimonial
  • Animation
  • Live Streaming
  • Brand Film
  • Video Emails
  • 360
  • User-Generated Content
  • Contests/Giveaways
  • Personalized Video

Content Creation 

A well-thought-out content creation strategy will save you a lot of time. The five elements listed below will assist you in planning and structuring your video.

First Frame: What does the video's first frame look like? Consider who your target market is and how you may pique their attention. What inquiries do you think they'll have? What topics are they now interested in or passionate about? Use these elements to build a video opener that will persuade viewers within the first few seconds.

Branding: How do you want your company to be known? Perhaps by having your brand fade in with the title, earning a permanent space on the screen's edge, or having your logo prominently displayed on a highlighted product.

Video Sequences: What knowledge do you wish to convey using video sequences? Depending on what is being covered, divide the video into smaller portions.

CTA (Call-To-Action): What do you want viewers to do, and where can you ask them to do it in the video? Use a call to action at the end or beginning of the video (Thank you for watching, please leave a remark and a like!). Even the middle of the video (that was the first half; did you know you can access all of our downloadable tips below the video?) might be an excellent place for your CTA.

The End: Consider a fitting conclusion for your video. Give a sneak peek at upcoming video material or draw attention to other content or information.

Starbucks introduces their new Irish Cream Cold Brew for the winter season. The logo is blended in at the opening of the video. The product takes center stage in the next sequence, followed by the slogan "A new way to vacation." The CTAs (Festive is a tap away) and a request to download the company's app arrive at the end of the film. In addition, the corporate logo is occasionally presented at the end. A simple video that clearly places the product at the center and leaves the rest of the video empty.

The Final Stage – Delivery

Allow enough time for post-production, especially if your video will be used for advertisements or require additional editing. Cutting particular scenes or adding music isn't the only thing that post-editing entails. Subtitles, text overlays, call-to-actions, music, and other features are also included. The more content you have in your video and the more professional you want it to look, the more time you'll need to set aside. Consider which video formats you'd like to generate and how much time it'll take. Uploading a high-quality, comprehensive video to YouTube takes a lot more effort than a pre-recorded Livestream.


It's easier than ever to add value to your content strategy with video content, thanks to the advent of live streaming and the inclusion of video formats on major social networks. Videos allow you to present your company in a fresh light and appear more genuine to your audience. You'll be able to engage your followers in new ways, go deeper into issues, and strengthen your relationship with your audience. 

These five stages elements will assist you in producing successful videos and aligning your strategy with the proper objectives, however, partnering with a Video Production Company will assist you in increasing brand awareness and reaching a wider audience.

Why Hire a Professional?

Would you ever let your best friend do surgery on you if they didn't really have experience? Most likely not. While this is an exaggeration because the surgery involves decisions that can make the difference between life and death, you get the point, right?

Many people assume they can easily make a video since they have access to technology, tutorials, and internet forums. While this is true for personal videos like a vlog or an anniversary montage for your grandparents but when it comes to a Corporate Video Production, this isn't as simple as it appears.

A Video Production Company like Shoot at Sight delivers expertise that can't be learned in a day. Lighting, shooting, audio, directing, editing, and after-effects are only a few of our appreciated skills. We have years of expertise in producing videos using the most cutting-edge technology and software. Our helpful team will work with you throughout the procedure to ensure that you are satisfied with the final result. 

Your search for a Production Company Dubai ends here. Click here to get started right away on your next video project! www.shootatsight.com

  Aug 17, 2021       by Shoot At Sight       650 Views

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